GAB MARCONDES 

ACD / DA                  GUT / SP


                               
I'm Gab Marcondes, an Italian-Brazilian Associate Creative Director / Art Director, husband, father of two amazing daughters and two furry dogs, born and raised in São Paulo, Brazil. I genuinely love what I do.

My creative partner and I somehow ended up being called the Mad Dogs because we're always chasing bold ideas that give everyone a little chill. Whether it's an advertising campaign or an entirely new product, we have one simple rule: "What are you going to tell your grandkids?"

I've been lucky enough to work at some of the best agencies in the industry, and today I'm part of GUT São Paulo.

In 2025, I won my first Grand Prix at the Cannes Lions in the Entertainment Lions for Gaming category. That same year, I was ranked #12 Art Director of the Year, helping GUT São Paulo become #4 Agency of the Year and #1 Independent Agency for Engagement. In 2026, I won my second Grand Prix, this time in the Outdoor category.

Along the way, I've had the privilege of creating work for global and local brands across a wide range of categories, always looking for ideas that people will remember.

If you want to talk about ideas, creativity, or just say hi, feel free to reach out. 😉


Awards

Cannes Lions
#12  Art Director of The Year at Cannes Lions 2025
GRAND PRIX Outdoor • Field Barcode, Mercado Livre
GRAND PRIX Entertainment for Gaming  • Call of Discounts, Mercado Livre
Gold Media • RetroInfluencers, SKOL
Silver Direct • Field Barcode, Mercado Livre
Silver Media • Field Barcode, Mercado Livre
Silver Social & Creator  • Call of Discounts, Mercado Livre
Silver Social & Creator • RetroInfluencers, SKOL
Silver Brand Experience • Foot Type Test AD, Asics
Bronze Outdoor • Field Barcode, Mercado Livre
Bronze Print and Publishing • Foot Type Test AD, Asics
Bronze Media • Foot Type Test AD, Asics
Shortlist Innovation • Mosquito Vs Mosquito, QuintoAndar
+20x Shortlist Cannes Lions


One Show
Shortlist Direct • Anti Prejudice Keyboard, Condé Nast


Andy Awards
Gold Idea • Mosquito Vs Mosquito, QuintoAndar
Gold Reset • Mosquito Vs Mosquito, QuintoAndar


Clube de Criação
Silver Film • Footsteps, Bradesco
Silver Direct • The Unphotographed Album, Dermodex
Bronze Film • Footsteps, Bradesco
Bronze Print • Foot Type Test AD, Asics
1x In book Direct • Mosquito Vs Mosquito, QuintoAndar
2x In book Film • Footsteps, Bradesco
1x In book Brand Content • The Unphotographed Album, Dermodex

Ad Age  Creativity  Awards
Finalist Creative Technologist of the Year • Mosquito Vs Mosquito, QuintoAndar


Work

Gut SP São  Paulo
Associate Creative Director - (Jan 2025 - now)
   
     Gut SP São  Paulo
      Sr. Creative Art Director - (2022 -  2024)

Leo Burnett São  Paulo
Sr. Creative Art Director - (2018 -  2022)

NeoGama BBH São  Paulo
Creative Art Director - (2012-  2017)

Grey Brazil São  Paulo
Creative Art Director - (2011 -  2012)

141 Soho Square São  Paulo
Jr. Creative Art Director - (2009 -  2010)


Contact

gmortaia@gmail.com +55 11 9 8405 2322
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